About our Store
We are named for Mark Twain's first short story, "The Celebrated Jumping Frog of Calaveras County." The Frog's first two locations in Hartford and West Hartford were both located less than a mile from Twain's Hartford residence on Farmington Avenue, where he wrote "The Adventures of Huckleberry Finn."
History and Future
For over 20 years, the Frog was a focal point for book lovers and book collectors in the greater Hartford area, featuring at its height over 100,000 volumes and a vast collection of ephemeral items: magazines, pamphlets, programs, postcards, posters, and more.
In our new online incarnation, we have embarked upon the ambitious project of matching every printed item in our inventory with its perfect owner, anywhere in the world. Newly-cataloged items appear each week here and in our eBay listings. Check back often!
If you want what was, we've got it!
McBride/Publisher is the official source for the world's most portable and comprehensive first-edition guide, in both printed and electronic form, as well as its companion "Points of Issue" and "Book Collecting" guides.
The Archives of Advertising is our effort to preserve, for the digital age and beyond, the mid-20th century "Golden Age" of printed advertising, primarily focusing on transportation and fashion.